True North Creative
Enter
True North Creative
29.858°S 31.021°E Digital agency & development partner

Digital excellence,
led by design.

We bridge cutting-edge technology with high-end creative execution. Anyone can prompt an AI tool — real impact still takes a professional eye, strategic depth, and uncompromising craft.

What we build, run and take care of

Six disciplines, one team — so your site, brand, and marketing move in the same direction.

Web Design & Development

Custom, high-performance websites built for speed, conversion, and seamless user experiences.

AI Implementation & Integration

Practical AI automation and custom solutions, integrated smoothly into your existing business workflows.

Graphic Design & Brand Builds

Distinctive visual identities, logos, and collateral that command attention and build equity.

Photography & Video Production

High-impact visual media, tailored to elevate your brand storytelling across digital platforms.

Google Ads & Analytics

Data-driven campaigns and tracking setups designed to lower acquisition costs and scale revenue.

Infrastructure & Hosting

Reliable hosting, custom business email, and secure cloud storage — managed for you.

N

AI without the guesswork

While artificial intelligence is accessible to everyone, execution separates the amateur from the exceptional. We combine powerful modern tooling with a seasoned, professional design eye — so every project ships functional, beautiful, and strategically sound.

Selected works

A sample of platforms, brands, and products we’ve taken from brief to build.

Winning Form

Hollywoodbets

A fantasy racing companion app built to turn casual punters into daily users. We designed the full interface system — onboarding, icon set, and visual language — then built and shipped the front end end-to-end for one of South Africa’s largest betting operators.

UX/UI DesignWeb DevelopmentIcon Design
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Punters’ Challenge

Hollywoodbets

A free-to-play horse racing prediction game built directly onto Hollywoodbets’ own infrastructure. The challenge was pure retention: a game mechanic engineered to bring users back race after race, at the scale of an existing national user base.

Web DevelopmentGame UXFull Build
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Racepass

Hollywoodbets

A race-day companion product mapped end-to-end before a single line of code was written. Full user-flow wireframing and interface design in Figma, built to hold up against real punters moving fast under time pressure.

UX/UI DesignWireframing
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1 Degree

Brand & product

A ground-up brand identity paired with a fully mapped user journey — giving 1 Degree a visual system and a product structure built around how their users actually move through the experience, not just how it looks in a deck.

Brand CIUser JourneyWireframing

Champion Fan

Proprietary platform

A sports pick’em and pool platform built from the logo up — brand identity, interface, and a full-stack build handling live scoring across multiple leagues and tournaments for a growing base of daily players.

Logo DesignBrand IdentityUX/UIFull-Stack Dev

Pixel Labs

Creative studio

A ground-up brand identity and website for a fellow creative studio — logo, corporate identity, and a site built to hold its own inside a design-literate industry, where the audience notices every detail.

Logo DesignBrand CIWeb Development
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The Boma

UK hospitality

Full brand-to-site build for a UK hospitality brand, translating a warm, in-person guest experience into a logo, corporate identity, and a website that reads just as inviting online.

Logo DesignBrand CIWeb Development
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Relativ Media

OOH / DOOH media agency

Brand identity and web build for an out-of-home media agency — a logo, CI, and a site engineered to carry the same impact as the billboards and screens the client sells.

Logo DesignBrand CIWeb Development
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Let’s build something exceptional

Tell us about the project, or book a discovery call directly and we’ll take it from there.

info@truenorthcreative.co.za